AI in Digital Marketing

Learn to use AI to improve improve digital marketing strategies through valuable customer insights.

CATEGORY: AI Applications

SUB-CATEGORY: Business

PROVIDER: NobleProg



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Course Format

Online

Accreditation Type

Certificate

Skill Level

Beginner

Course Cost

R7975

AI in Digital Marketing

COURSE OVERVIEW

AI in Digital Marketing

  • What is AIDM?
  • The application of AIDM

Content Curation and Creation

  • Streamlining content with AI tools
  • Working with Curata, BuzzSumo, Crayon, and Scoop-It

Google Cloud AI

  • Creating and scaling chatbots
  • Integrating chatbots on a web application

SEO Optimization

  • Working with Market Brew

Email Task Automation

  • Automating email tasks with Siftrock

Tracking and Reporting

  • Tracking and reporting user behavior with BlueShift
  • Tracking and reporting data from social media platforms with Zoomph

An understanding of digital marketing


7 hours (usually 1 day including breaks)


COURSE COMPLETION

  • Leverage AI software to improve the way brands connect to users.
  • Use chatbots to optimize the user-experience.
  • Increase productivity and revenue through the automation of tasks.

CREDIT BEARING

This course is NOT credit bearing

COURSE LICENCE

This course is available under Attribution-ShareAlike 2.0 South Africa